There aren’t many things I get excited about apart from an exceptionally well made cup of tea and a chance to go on a holiday. So when it comes to gaming, it takes a special kind of game for me check on Steam if it’s on preorder. And let’s be honest if you follow me, these games mainly focus on archaeology or anything Bioware (#since2003). But, I was blown away with what I saw from This Land is My Land trailer.

The game is s an open-world set in late 19th century frontier, you play from the point of view of a Native American during a time when “America” was being overrun by white settlers. The game is being created by Ukrainian outfit Game-Labs, best known for the PC strategy Ultimate General series, set in the American Civil War.

The truth is I’ve always wanted to play an indigenous character who fought the colonizinng force of Western Europe. It was story rarely seen in Hollywood without a white male savior thrown in the mix (think Dances with Wolves, The Last of Mohicans, The Revenant etc). The video game industry is no better, there have been few games with native protagonists with the Indie game Never Alone,the only one springing to mind. While AAA games like Shadow of the Tomb Raider incorporate indigenous tribes, it still focuses on the privileged white hero saving the day. No hate, I love Lara Croft. And the issue becomes ever more glaring when you realise only 0.09% of video game characters are Native American. Whoa.

Speaking to Polygon, the game’s development lead Denis Khachatran, says the protagonist represents an amalgam of western tribes. “You represent them all,” he said. “The Chickasaw, Cherokee, Lakota, Cheyenne, Apaches, Navajo, Shawnee, Shoshone, Mohawk, Utes and all other tribes large and small. And this is where the problem lies, popular culture and movies perpetuate an homogenized Native America and ignore the incredible diversity of Native groups across North America.

The homogenizing cultures perpetuates issues of identity and stereotypes of Native people. Without consulting Native tribes and the general lack of contemporary representation of Native Americans in the media it’s no surprise Native Americans find it difficult to see themselves fitting in to contemporary American culture.

The homogenization of Native Americans effectively reduces them from proud people to salable curiosities. As Steven Heller states, “By the end of the 19th century, images of Native Americans had become so commonplace in American advertising that it was taken for granted, and criticism was minimal if at all.”

While in some ways its commendable for a European game studio to incorporate the Native Americans’ historical fight against European colonization, the issue still remains that popular media is the only exposure some people have to certain members of other groups. And when game developers decide to homogenize multiple cultural groups inaccurate or stereotypical representations are bound to be conveyed.

Video games like This Land is My Land have the opportunity to present Native Americans cultures to those not familiar with a group who often themselves feel invisible in the mass media. Consulting with Native American tribes also shows that we are moving away from borderline colonial discourse that has plagued mainstream media since the dawn of its creation. The issue isn’t only about under-representation, but the quality of representations on offer, not allowing people to see the unique, diverse, and contemporary people they actually are.