The media is often our strongest ally and often our greatest enemy. Drones of students decide to follow the footsteps of their heroes (Richard O’Connor, Lara Croft, Indiana Jones), allowing them to break the norm and enter a world quite unlike their own. The media has painted archaeology as a profession of discovery, uncovering visually attractive finds, sites and civilisations. But often the journey to find our truths leaves many unanswered questions and because of this archaeology is often linked to mysticism and mystery. These mysteries are often supernatural in nature and it’s often up to the archaeologist to figure them out, think Relic Hunter, Bone Kickers, and of course Tomb Raider. It’s a victim of the Bond-effect creating a powerful brand for the the archaeology profession but posing no resemblance of reality.
I suspect not many people watched Indiana Jones believing that archaeologists went around destroying archaeological sites and shooting sword wielding henchmen, but you’ll be mistaken if depictions like Indiana have little impact on the profession. Despite producing a sharply divided reaction among archaeologists, media representations of us are some of the most powerful.
These stereotypes allow for more than just an appealing career, they form the public opinion on the profession. You can often find TV programming which focuses on the words like Ancient Lost Secrets Reveal the Hidden Mysteries of the Dead. There is a reason for this, if archaeological programming used words which reflected the profession it would be along the lines of Excavations Identify Farming Tools Reflecting Migration Patterns which of course sounds far less sexy.
However, these depictions of archaeology inspire real interest across the world. We want people to be motivated by the past, enough to support our work or even venture into the profession themselves. Even if these embellishments are far from the truth, they are the catalyst to get interest in the human past. And no matter what my colleagues might say, Lara Croft will always be my favourite archaeologist.